We own a panoramic camera because we want to capture our friends, our family, our pets, and our surroundings in the widest possible way.
And we do just that with a great panoramic camera just like the Sprocket Rocket! Having the capability to capture super-wide panoramic sceneries with a bonus of keeping those sprocket holes, we often shoot in the convenient horizontal way. But we, Lomographers, definitely think out-of-the-box! So why not use that camera in vertically, right?